Home linens always begin with the material. Before cutting, before embroidery, before finishing, there is the fabric. How it behaves, how it responds to use, its ability to last. That is where I have worked from day one.
Choosing natural textile materials is a way of producing, of deciding what enters the home, the bed, everyday life.
I always start with the material, rarely with the form. It determines what can be done, how it is done, and above all how the linens will live once in your home.
Home linens must withstand washing, real-life use, and time. They must remain stable, pleasant, reliable. The material provides that answer or it does not. Everything else follows from it.
Cotton remains the basis of bed linens. I use combed, mercerised cotton. This choice is based on very precise criteria that I have refined over time.
The thread count is around 200 threads per cm². It is a balance I chose very early on. The fabric then retains its suppleness, remains comfortable, avoids any excessive sheen, and maintains its structure over time. After exploring other options, this quality became the basis of my bed linens. It is the foundation. Capsule collections exist, always in natural materials, without weakening this central choice.
This cotton is mainly white. It highlights the embroidery, the relief, the material’s natural light.
Table cotton: more direct, freer
For table linens, I also use a more raw cotton. Undyed or simply bleached, it offers a more rustic, more tactile texture. It accommodates multiple uses, everyday tables as well as those for shared moments.
This cotton offers a more natural look and can also be used crumpled.
The quality of a fabric depends as much on the fibre as on its construction. How the cotton is spun, woven, and stabilised remains decisive. That is where everything is determined.
For a long time, I worked with Egyptian cotton for the length of its fibres. Supply chains have evolved. Today, I work with carefully selected Asian cottons, capable of offering the same consistency, the same stability, the same reliability in use.
Over time, some suppliers have stopped meeting these requirements. Selection is based on very concrete criteria: fabric consistency, response to washing, long-term stability. I keep those who maintain this standard.
I work with linen for specific projects, most often made to order. This approach allows great freedom, without waste or overproduction. It also offers precision, both in the choice of material and in the finishes.
Depending on requests, linen may be washed or unwashed. Some clients appreciate its character, its hand, its evolution. Others remain faithful to cotton. The choice is a matter of personal preference.
Natural materials and artisanal craftsmanship
Cutting and assembly are carried out in the workshop. Embroidery, meanwhile, is done at home by women with whom I have worked for a long time. This way of organising work enables precision, fits with their daily duties, and supports the passing on of skills.
Each fabric requires particular attention. Finishes adapt to the material, never the other way around. This respect determines the final quality of the linens.
Home linens are washed, folded, and put back in place. Natural materials withstand this use when they are well chosen and well constructed.
I always recommend mild detergents. This simple step protects the fibres and allows the linens to remain stable over the years.
I still sometimes see pieces purchased more than twenty years ago, in my first boutiques or in the homes of loyal clients. These linens are still in use. It confirms my choices, from the very beginning.
Natural materials and coherence
I work exclusively with natural materials. This decision is first and foremost based on personal coherence. It commits to quality, health, and the way objects circulate within the home.
Synthetic textiles come from petroleum. They release invisible residues into water, soil, and homes. For home linens, this has always seemed incompatible with their use, with sleep, with intimacy.
Cotton requires resources. Linen as well. But their longevity, their ability to last, and the possibility of passing them on give real meaning to this choice.
Conclusion: A conviction upheld
I choose natural materials because I do not know how to work any other way.
A Contemporary Home at the Gates of Marrakech Riad Soumaya is located on the Ourika Road, a few minutes from Marrakech. The house is contemporary but designed as a riad, echoing the first riad that the owners, a Belgian couple, had lived in the kasbah. Their experience in the medina inspired the architecture of this …
Accessories and unique pieces available only in our Marrakech boutique In our Marrakech store, everything is created with a free, spontaneous approach. There’ s no fixed calendar, no collection planned six months in advance. Why is that? Because our world is based on intuition, emotion and inspiration of the moment. Creating a unique piece requires …
The starting point for home linens
Home linens always begin with the material.
Before cutting, before embroidery, before finishing, there is the fabric. How it behaves, how it responds to use, its ability to last. That is where I have worked from day one.
Choosing natural textile materials is a way of producing, of deciding what enters the home, the bed, everyday life.
Starting with the material
I always start with the material, rarely with the form.
It determines what can be done, how it is done, and above all how the linens will live once in your home.
Home linens must withstand washing, real-life use, and time. They must remain stable, pleasant, reliable. The material provides that answer or it does not. Everything else follows from it.
Cotton: the foundation of bed linens
Cotton remains the basis of bed linens.
I use combed, mercerised cotton. This choice is based on very precise criteria that I have refined over time.
The thread count is around 200 threads per cm². It is a balance I chose very early on. The fabric then retains its suppleness, remains comfortable, avoids any excessive sheen, and maintains its structure over time.
After exploring other options, this quality became the basis of my bed linens. It is the foundation. Capsule collections exist, always in natural materials, without weakening this central choice.
This cotton is mainly white. It highlights the embroidery, the relief, the material’s natural light.
Table cotton: more direct, freer
For table linens, I also use a more raw cotton.
Undyed or simply bleached, it offers a more rustic, more tactile texture. It accommodates multiple uses, everyday tables as well as those for shared moments.
This cotton offers a more natural look and can also be used crumpled.
Fabric construction and supplier selection
The quality of a fabric depends as much on the fibre as on its construction.
How the cotton is spun, woven, and stabilised remains decisive. That is where everything is determined.
For a long time, I worked with Egyptian cotton for the length of its fibres. Supply chains have evolved. Today, I work with carefully selected Asian cottons, capable of offering the same consistency, the same stability, the same reliability in use.
Over time, some suppliers have stopped meeting these requirements. Selection is based on very concrete criteria: fabric consistency, response to washing, long-term stability. I keep those who maintain this standard.
Linen: a made-to-order choice
I work with linen for specific projects, most often made to order.
This approach allows great freedom, without waste or overproduction. It also offers precision, both in the choice of material and in the finishes.
Depending on requests, linen may be washed or unwashed. Some clients appreciate its character, its hand, its evolution. Others remain faithful to cotton. The choice is a matter of personal preference.
Natural materials and artisanal craftsmanship
Cutting and assembly are carried out in the workshop.
Embroidery, meanwhile, is done at home by women with whom I have worked for a long time. This way of organising work enables precision, fits with their daily duties, and supports the passing on of skills.
Each fabric requires particular attention. Finishes adapt to the material, never the other way around. This respect determines the final quality of the linens.
Use, care, longevity
Home linens are washed, folded, and put back in place.
Natural materials withstand this use when they are well chosen and well constructed.
I always recommend mild detergents. This simple step protects the fibres and allows the linens to remain stable over the years.
I still sometimes see pieces purchased more than twenty years ago, in my first boutiques or in the homes of loyal clients. These linens are still in use. It confirms my choices, from the very beginning.
Natural materials and coherence
I work exclusively with natural materials.
This decision is first and foremost based on personal coherence. It commits to quality, health, and the way objects circulate within the home.
Synthetic textiles come from petroleum. They release invisible residues into water, soil, and homes. For home linens, this has always seemed incompatible with their use, with sleep, with intimacy.
Cotton requires resources. Linen as well. But their longevity, their ability to last, and the possibility of passing them on give real meaning to this choice.
Conclusion: A conviction upheld
I choose natural materials because I do not know how to work any other way.
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